When I started this company I had no idea that what I needed personally as a symbol of hope would turn into a light in the lives of many others whom I now consider family. As a black man in this country the sense of normalcy that others get to live with often seems to be nothing more than a distant fantasy. It's with a heavy heart that I again feel it's necessary to stand against the brutality that has plagued my people for centuries. The numbers of black men and women killed in this country at the hands of law enforcement continues to rise without reason. I have decided to take this time to reflect & plan for the advancement of my people. This brand was created to represent the journey and it's clear in this country we still have a long way to go.

- Tawaine Hall

#EVERYTHINGBLACKMATTERS